What is kfc

Sanders left home and school when he was 12 years old to work as a farm hand for four dollars a month. At age 15 he left that job to work at a variety of jobs, including painter, railroad fireman, plowman, streetcar conductor, ferryboat operator, insurance salesman, justice of the peace, and service-station operator.

In Sanders opened a gas station in Corbin, Kentucky, and cooked for his family and an occasional customer in the back room. Sanders enjoyed cooking the food his mother had taught him to make: pan-fried chicken, country ham, fresh vegetables, and homemade biscuits.

Demand for Sanders's cooking rose; eventually he moved across the street to a facility with a seat restaurant, a motel, and a gas station.

During the s an image that would become known throughout the world began to develop. First, Sanders was named an honorary Kentucky Colonel by the state's governor; second, he developed a unique, quick method of spicing and pressure-frying chicken.

Reopening the motel after the war, Sanders's hand was once again forced: in the early s, planned Interstate 75 would bypass Corbin entirely. Throughout the next four years, he convinced several other restaurant owners to add his Kentucky Fried Chicken to their menus.

Therefore, rather than struggle to live on his savings and Social Security, in Sanders incorporated and the following year took his chicken recipe to the road, doing demonstrations on-site to sell his method.

Clad in a white suit, white shirt, and black string tie, sporting a white mustache and goatee, and carrying a cane, Sanders dressed in a way that expressed his energy and enthusiasm. In Sanders moved the business to Shelbyville, Kentucky, 30 miles east of Louisville, to more easily ship his spices, pressure cookers, carryout cartons, and advertising material.

And by Sanders's recipe was franchised to more than outlets in the United States and Canada. Sanders had 17 employees and travelled more than , miles in one year promoting Kentucky Fried Chicken.

The offer came from an investor group headed by John Y. Brown, Jr. A notable member of the investor group was Pete Harman, who had been the first to purchase Sanders's recipe 12 years earlier.

Under the agreement, Brown and Massey owned national and international franchise rights, excluding England, Florida, Utah, and Montana, which Sanders had already apportioned. Sanders would also maintain ownership of the Canadian franchises. The company subsequently acquired the rights to operations in England, Canada, and Florida.

Within three years, Brown and Massey had transformed the "loosely knit, one-man show With 1, take-out stores and restaurants, Kentucky Fried Chicken ranked sixth in volume among food-service companies; it trailed such giants as Howard Johnson, but was ahead of McDonald's Corporation and International Dairy Queen. In , franchising remained the foundation of the business. Tying together a national image, the company began developing pre-fabricated red-and-white striped buildings to appeal to tourists and residents in the United States.

The revolutionary choice Massey and Brown made was to change the Colonel's concept of a sit-down Kentucky Fried Chicken dinner to a stand-up, take-out store emphasizing fast service and low labor costs. This idea created, by , millionaires, all from selling the Colonel's famous pressure-cooked chicken. But such unprecedented growth came with its cost, as Brown remarked in Business Week : "At one time, I had 21 millionaires reporting to me at eight o'clock every morning.

It could drive you crazy. Brown tried to use successful franchisees as managers, but their commitment rarely lasted more than a year or two. There was too much money to be made as entrepreneurs. Several observations about franchise arrangements noted by stock market analysts and accountants in the late s became widespread news by First, Wall Street noticed that profits for many successful franchisers came from company-owned stores, not from the independent shops--though this was not the case with Kentucky Fried Chicken.

Such loose accounting practices caused a Wall Street reaction: franchisers, enjoying the reputation as "glamour stocks" through the s, were no longer so highly regarded. In early , following a number of disagreements with Brown, Massey resigned. When several other key leaders departed the company, Brown found the housecleaning he planned already in progress. A number of food and finance specialists joined Kentucky Fried Chicken, including R.

Beeson as chief operational officer and Joseph Kesselman as chief financial officer. By August the shake-up was clear: Colonel Harland Sanders, his grandson Harland Adams, and George Baker, who had run company operations, resigned from the board of directors. Colonel Sanders, at 80, knew his limits. Everything that a board of a big corporation does is over my head and I'm confused by the talk and high finance discussed at these meetings.

CEO Brown spent the rough year of shoring up his company's base of operations. By September, Kentucky Fried Chicken operated a total of 3, fast-food outlets; the company owned of these units.

The company, once too large for the Colonel to handle, grew too mammoth for John Y. Brown as well. Interviewed for the Wall Street Journal regarding the company's financial overhaul, Brown commented, "You never saw a more negative bunch If I'd have listened to them in the first place, we'd never have started Kentucky Fried Chicken.

Klein included closing parenthetical remarks in which observers close to the company noted that "in engineering Kentucky Fried Chicken's explosive growth, Mr. Brown neglected to install needed financial controls and food-research facilities, and had let relations with some franchise holders go sour. Heublein planned to increase Kentucky Fried Chicken's volume with its marketing know-how.

Through the s the company introduced some new products to compete with other fast-food markets. The popularity of barbecued spare ribs, introduced in , kept the numbers for Kentucky Fried Chicken looking better than they really were.

As management concentrated on overall store sales, they failed to notice that the basic chicken business was slacking off. Competitors' sales increased as Kentucky Fried Chicken's dropped. Montes nascetur ridiculus mus mauris vitae ultricies leo integer. Amet venenatis urna cursus eget nunc scelerisque. Continue Apply Cancel. Forgot password? Remember my account. Sign in. Sign up with Facebook Sign up with Google. The shipping address you selected has timed out for delivery. Please choose a different address or place your order at a different time.

View details. Do you really want to change? NO YES. Shipping address confirmation. Items will change. Keep current address. Change to a new address. Keep current address Change to a new address. KFC's success is not just about the great quality and flavor of their food. Marketing has been one of their ace cards since the early days of the s. Yes, we are actually building this. But their embrace of technology has also been extended to the training of its staf f.

Tech like voice-activated devices, social media, and VR codes are helping them improve their workforce's skills. In China, franchises are also experimenting with facial-recognition to help create " smart restaurants ". The idea is to remember a customer's previous choices and create personalized options for them when they next visit.

But why? As it turns out the reason was pretty mundane, but there are many theories as to why this happened. One theory is that there was a problem with the company's name including the word "chicken".

At the time there were claims that KFC was using "mutant" chemically engineering birds - - this was later found to be "fake news". Other theories abounded including the company's desire to remove any reference to the term fried to prevent health-conscious patrons from being put off. But the real reason is far less dramatic. They simply wanted to shorten the name. KFC is much faster to say and customers were already using it as shorthand for their brand.

However, this still hasn't stifled other rumors you can find on the net. We'll let you decide on what the truth really is. Just remember to apply Occam's Razor; "the simplest explanation is usually the correct one". This, he felt, helped differentiate him from his competitors. Harman also introduced the now-famous "bucket meal" in the late s.

But, as you are probably aware today, this slogan was abandoned back in in favor of "So good! The rationale? According to a Telegraph article from the time, KFC wanted to change their marketing to become more health-conscious. The move was also tandem with some changes to the way they cook and package their food. Moves were made to show calorific information on their packaging and new Brazer options were added to their menu.