If they are actually interested in the item, they may purchase when the price goes up or try to negotiate a deal. Be cautious when adjusting your prices and make sure not to do it too often.
Offering a special deal will motivate watchers to buy. You must be an eBay store subscriber to set up a special offer. You can provide an order discount, promotional shipping, volume price discount, sales event, or codeless coupon. Watchers are alerted of these promotions if added after they started watching the item.
Allow buyers to submit a Best Offer and avoid finagling with the price constantly. People can then submit an offer, and you have 48 hours to accept, decline, or counter it. Watchers may also hesitate if they are unsure of your listing quality. Images are incredibly important and persuasive on eBay. Make sure you have high-quality photos showing different angles of your product. All photos should be clear, well-lit, and tidy.
Make sure you fine-tune your descriptions as well. This is a great opportunity to leverage eBay itself to ping all your potential buyers at once, and lowering your price is possibly the best way to get their attention. How much should you mark down your product? That really depends on how much you can afford and how much you are already charging.
Of course, lowering prices means eating into your own profits. Some experienced sellers build a potential future discount into their pricing structure by setting their base price a little higher. Raise the price to generate sales? It sounds counterintuitive, but this is a unique bit of sales psychology that many eBay users swear by:. First, pricing is an important signifier of quality , particularly for items that have ambiguous value, like art and antiques.
Potential buyers may be leery of an item that is priced too low. Second, raising the price on your listing by just a few dollars or percentage points can create a sense of urgency. Potential buyers see the price rising and know they must act now, before prices go up again.
Just be careful not to play the price-adjustment game too often or too blatantly. Buyers may become frustrated and take their business elsewhere. Another way to draw in potential buyers is by offering a special incentive to customers who act now. We humans love a deal because it makes us feel clever and resourceful. This is true whether or not the deal actually saves us money.
To set up an official sale or promotion, you need to be an eBay store subscriber. From the Promotions Manager page, you can set up five different types of special offers:. Instead of obsessively fiddling with the price, trying to find the sweet spot for potential buyers, why not just let them make you an offer? If your item expires unsold and you want to relist, check out similar items on eBay first -- both active and sold listings -- to see if there is anything you can do to make it more attractive to bidders.
Any watchers from the original listing receive a notification of the relist. Carol Finch has been writing technology, careers, business and finance articles since , tapping into her experience in sales, marketing and technology consulting.
Home Internet. How Watching Works When people browse eBay, they can track listings that are of interest by adding them to their Watch lists. Why Watchers Watch Watchers can be buyers or sellers. This is why both sellers and buyers may want to see the exact number of people watching a product selling on eBay.
Fortunately, eBay makes this a simple process. This information tells you how many more people are currently interested in the same item. Many people use their phones or tablets to shop on eBay as it can be far more convenient. Viewing how many watchers a product has on eBay works similarly on the mobile app.
First, make sure to download the latest version of the iOS or Android eBay mobile app on your device.
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