He was also a keen amateur scientist following the works of the leading chemists of this days like the englishman Dr. Joseph Priestley. The quality of drinkable water for the worldwide growing marine-fleets was one of the topics of the 18th century.
Among the claims for fixed air was that it might prove a remedy for scurvy. Just as well seemed artificial spring waters to be big business: chemists and druggists delivered the exploding upper class of the european industrial age with handcrafted carbonated waters over the counter. In about , Jacob Schweppe abandoned his jewellery business and applied all his energies in the professional production of artificial mineral waters.
With much determination he succeeded in devising a system of aeration superior to anything that had previously been achieved. Jacob Schweppe first discovered the secret behind producing carbonated beverages on a commercial scale. It consisted of a container which enclosed an agitator which generated carbon dioxide from a mixture of chalk and sulphuric acid.
The gas was then passed through water into a gasometer. With the aid of a pump the gas was then conveyed into a closed wooden carbonating vessel where it was dissolved in water under pressure with the assistance of an agitator. This apparatus was the first to make practical use of a compressing pump as had been suggested by Priestley. When the Bloxham agency took over the Schweppes advertising in , there were only few rules established for the advertising.
It should be unique, it had to entertain, and the ads needed to invoke a love for Schweppes and all its products. Soon, Schweppshire was born. For 14 years, Stephen Potter wrote the copy and George Him brought the imaginary county to life through his drawings.
The public came to know the inhabitants of Schweppshire, as Potter and Him released six new ads every year. The Schweppshire ads painted a picture of quintessential British humour that enlightened and delighted viewers, even across the pond. From the county Crest that included a lion wearing a bowler hat and holding an umbrella to Christmas Schwepping on Oxford Street, the iconic advertisements will live long in the memory.
Not to be content in England a spinoff appeared named, Schweppsylvania , which introduced British readers to life in the 49th state of America. At nearly 2, feet long it covered more than 18 acres and housed exhibits by manufacturers from all over the world, attracting six million visitors. Schweppes was one of those exhibitors, but more importantly was also the contracted sole supplier of refreshments at the Exhibition. We now take it for granted that events such as the Olympics will be sponsored, but in the Victorian era this was a new concept.
The new owners were innovators and a year after acquiring the business introduced Schweppe's Aerated Lemonade in Lemonade had long been drunk as a thirst-quencher but as a still drink. Carbonated lemonade was a new development and the first in what would become a range of Schweppes mixers although two invoices from show that the company supplied ginger beer from time to time.
In the s Schweppes launched Tonic Water and Ginger Ale - the latter supplied either dry or sweet. Despite its remaining a peculiarly British drink for nearly a century, the importance of tonic water to the company can't have been foreseen when the new product was launched.
Tonic water did not become popular in America until after Schweppes started bottling there in And it is only in recent decades that tonic water has become popular in countries such as France and Spain. The first evidence of Schweppes making a cola appears in a company minute but the product did not appear on price lists until The s and 30s saw the launch of Schweppes sparkling fruit juices: Orange, Grapefruit, and Lemon.
Bitter Orange and Bitter Lemon followed in May , made possible by advanced in fruit processing. The business that Jacob Schweppe established in has grown to become part of an international conglomerate with an internationally recognisable household brand name. Despite this and Jacob's Swiss roots and name, Schweppes feels a distinctly English brand and it's fitting that Schweppes Tonic Water, the world's first, remains the world No.
Johann Jacob Schweppe started that - something remembering next time you open a bottle or can and hear that distinctive sound of pressurised gas being released - Schhh You must log in to your account to make a comment.
JavaScript is not enabled! For information on how to enable Javascript on your browser click here. The story of Schweppes. Schhh… you know who. The foundations The Romans thought certain mineral waters beneficial to health and many of their spa towns proved popular with the gentry of the 18th and 19th centuries who flocked to the same towns to take the waters in the belief they would relieve digestive problems and other ills.
Jacob Schweppe in England From Schweppe was free to continue business in England unimpeded by his partners. Schweppes range of mixers The new owners were innovators and a year after acquiring the business introduced Schweppe's Aerated Lemonade in The modern day The business that Jacob Schweppe established in has grown to become part of an international conglomerate with an internationally recognisable household brand name.
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